UX Things Weekly #001

Burger King, CIA, and Kia

Hi friend! 👋

Hope 2021 is treating you well. So far, it doesn't seem that much different from 2020. But oh well.

What is ‘UX Things Weekly’?

It’s a weekly update of the most interesting things that have happened in the design world during the last week. It’ll arrive in your inbox every Wednesday @ 8 pm CET.

What happens to the other types of content you might ask? All that stays as is. If you're having a very busy week or don’t read all that much, this will keep you up to date with the latest news in the design world.


Let's get into it! Here's what was hot last week.

Burger King rebrand

With their rebrand, they kept their classic look, while introducing minimalism and simplicity. Although I didn’t feel there was much improvement seeing it for the first time, the logo quickly grew on me.

Just look at this gorgeous sign.

A flat design masterclass while retaining their signature classic look.

It’s the first rebrand of Burger King in 20 years. This time, they've actually revamped their whole brand identity. Making it modern, digital-friendly, and more in tune with their personality.

With their new logo, they've actually gone all the way back to their 60s logo, celebrating their history.

Their new logo invited many other designers to give it a shot, and this one from Jeeves definitely stands out.

Although it's such a neat attempt, I still prefer what Burger King has done. Feels genuine, classy, and hits home to their brand.

CIA rebrand

America's intelligence agency 'CIA' receives a rebrand, yet their logo designer remains anonymous. Typical from the CIA.

To be completely honest here, I have no idea what to think about what they've done. Here's their new website, by the way, if you’d like to take a peak.

Looking at their new logo and website, I can't help but feel a bit confused. It's giving me vibes I would expect to see from a James Bond movie back in the 00s. The same goes for typography. Don't want to critique too much though, they are CIA after all.

The design community has reacted loud and clear, as one would expect.

Here are some of the best memes & reactions I've stumbled upon.

Kia new logo reveal

This insane show happened in South Korea, where Kia managed to paint the sky with their new logo — using 300 firework firing drones. I'm also pretty sure that could be the world record right there, for the number of drones used.

"The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence." — says Kia in their press release about their new logo.

They did a fine job. Although, with that kinda show I was expecting a groundbreaking design masterpiece. Or something along these lines.

You can see their reveal show in the video below:

And just in case you missed this gold comment from the video above, the YouTube comments section rarely disappoints.


That's it for this week's design news. I’ll try to keep these short and interesting for you.

Stay awesome!

Filip