UX Things Weekly #002

General Motors logo, Climate Crisis font, State of Design 2021

UX Things weekly arrives to your inbox every Wednesday. Contains only the most recent and hottest things that have happened in the design world.


Let’s get right into it! Here’s what was hot! 🔥

General Motors reveals a new logo

General Motors redesigned their logo to better align with their vision — “all-electric future”. General Motors is the parent company to brands including Cadillac, Chevrolet, Buick, and GMC.

Their plan is to help reduce emissions and build an all-electric future. They’re planning to invest $27bn, and launch 30 electric vehicles over the next four years.

GM says that their new logo “evokes the clean skies of a zero-emissions future”. That would explain the gradient blue.

The underlined “m” represents the battery range. The negative space underneath it references an electric plug.

Have a look at their logo reveal video:

Although they’ve managed to transfer their values into the logo, I’m not sure about that gradient work. It feels too sharp and outdated.

Luckily, there’s a flat variation of the logo. 😅

Climate crisis font?

To help fight against the climate crisis, Nordic’s newspaper Helsingin Sanomat, together with agency TBWA launched the Climate Crisis Font.

The font is designed to visualize the urgency of the climate crisis.

As climate change doesn’t happen in a short period of time, it can be difficult to grasp for humans. According to Helsingin Sanomat, the font’s weight reflects how the ice is expected to shrink because of climate change based on current forecasts.

The font can be used by anyone who wishes to visualize the urgency of climate change. The media can use it to enhance its climate-related storytelling. Helsingin Sanomat is using the font to draw attention to climate change.

The State of Design in 2021

Abstract surveyed over 1,000 designers to find out how they work, what they value, and what kinds of challenges they’re facing.

You can look at their findings here.

Turns out, product design is about business outcomes and not just looks. Surprise, surprise. 😄

Staff Design

Staff Design is a collection of interviews exploring how product designers navigate the individual contributor path to its highest levels.

Two interviews were published so far. Vivian Wang, a product designer at Instagram, and Wilson Miner, a product designer at Apple.

I’ve read both and it’s worth the read. Great questions followed by some great answers that contain valuable insights.


That's it for this week's design news. I’m keeping these short and interesting for you.

Till next time 👋

Filip