Sometimes, less is more — Edition No. 2

Hey friend,

We have reached 400 subscribers! I wanted to take this opportunity to thank all my subscribers- new and old- and wish the latter a very warm welcome!

I'm delighted to have you all here.


Hope your week is off to a good start. I've been a little too busy for my own good. Juggling tasks is definitely a skill in and of itself.

It has been a while since I organized my workspace. Not just my workspace, but also how I work. I've found that less is more when it comes to being productive. In other words, the more tools I add to my arsenal, the bigger the mess I end up with.

For some reason, organizing things always felt like time wasted. The reality is, having less clutter clears your mind. It allows you to dig deeper into your tasks. Keeps you focused.

I hope this pushes you to finally dust all that stuff off around you if you're in the same boat. 🙃

Let's jump into this week's updates to keep this email organized.

❓ Question from a reader

“I am working on a website for the company I work for. All of the UX classes I'm taking are focused on products. Can you give me some advice on how to design a good UX for a website? Do I need to worry about what my manager thinks? Are user personas necessary?”

It's a challenging situation many designers find themselves in. A website's user experience is often overlooked. The UX processes involved in developing a product are usually much more comprehensive. 

An ideal scenario would be to have a dedicated UX researcher to bring the project closer to the target audience. Aside from the target audience, understanding the business objectives is also important.

Ideally, users should be able to accomplish their goals with the least amount of friction possible when designing for a product. Websites serves a somewhat different purpose. Our main objective is to make finding information easy. 

Answering that question will help you get started. To build a memorable experience, UI, UX, branding, and content strategy should all go together. Ideally, we'd have people dedicated to each. 

You need a UX researcher who can answer important questions. 

The copywriter's job is to keep the audience engaged by using words in a playful manner. 

A designer who can transform it from ugly to gorgeous.

Having a strong brand and the right elements defined is always beneficial.

It seems it's just you working on it, which is not ideal, but it's very common. 

In that case, you may want to narrow the scope of these steps and focus on fewer goals with the website. The business objective should help you identify these goals, but you should also track the tendencies of your potential visitors.

More you know about them, the better. You might want to interview a few. Find out who these people are. Find out their goals, jobs to be done, frustrations, and demographics.

You can't understand them unless you know them. Build your user personas while you're at it, and post them around the office so everyone can get to know them.

Wireframes and user flows should follow once you've got enough info. 

Putting the design for last is a good idea. 

Let me know how it goes, and don't forget to have fun!

👤 User persona side project

Good news! I've launched a little side project I've been working on that can be of help to fellow UXers. This tool allows you to create user personas instantly without having to create an account. With one click, you can edit and export your persona.

As I collect some feedback from users, I'll add new features. I hope this tool helps you out.

You can check it out here.

🎨 Designs I’ve shared

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✍️ Articles I wrote last week

Is digital product design a good career choice for you?

“Before you decide if product design is a career you want to be in, it’s helpful to hear from someone who is doing it. What’s it like to be a product designer?”

Read the full article here.


Developer turned Designer

“As soon as I stepped into the field of the web, I knew I was in the right place. It is creative, collaborative, challenging, and fun. You often find yourself creating something from nothing.“

Read the full article here.


Thanks for reading and for coming this far. The quote I'm leaving you with today is from Milton Berle.

“If opportunity doesn’t knock, build a door.”

I would love to hear from you if you have any questions, feedback, or designs you'd like to share. Or just to say hello. You can just reply to this email.

Wishing you a fun and productive week ahead.

Filip